To identify the factors of an ideal infographic, one must understand the sole purpose and functionality of it. An infographic is a presentation of information similar to a poster that displays dense blocks of data to give off a message and lead the audience to a designated conclusion with the use of facts, graphics, colors, and fonts. A great infographic should catch the readers interest whether be the initial photo, color, font, or text. The beginning should be simple but general enough to encompass the topic that will be elaborated throughout the graphic. The text displayed at any given moment must be short and straight to the point preferably accompanied with an image that summarizes the thought to maintain a quick pace of acquiring information to maintain interest and engagement. The creative use of graphs for statistical based information is expected, use of colors for contrast or unity, and use of space for organization to improve the overall understanding is ideal. The display of information as one goes down an infographic should be a logical linear gradient of information from start to finish.
After brainstorming within groups of the English 101 classroom, a rough draft rubric was created using the five general factors: creativity, legibility, organization, simplicity, and credibility. A creative infographic should be unique, diversely display information (graphs, images, text), and dynamic in structure. Legibility of the graphic should be easily understandable, cohesive, and fluid with a logical line of thought per block. Organization includes a good use of space throughout a continuous theme and structured main ideas with labels for topics and titles. Simplicity is for the reader to not be oversaturated with information with the concise but dense display of data with the use of a phrase or image instead of a paragraph of information. Credibility is simply the use of correct resource identification and the diversity of sources within the infographic.