Chapter 1 of Writer/Designer depicted and emphasized that multimodal projects are everywhere and are used daily. A common misconception of mine was that I thought multimodal only referred to a speech or website, when in reality it can be anything that uses multiple modes of communication. I also learned that the term “text” can be used to refer to any form of communication. When defining communication, the chapter also identifies the five modes of communication: visual, aural, gestural, spatial, and linguistic. At first I found ironic how certain modes seemed to overlap until I read in detail each mode. Visual has to do with the colors, point of view, and use of objects in a display. Aural is all about sound, tone, or even silence used to convey a message. Spatial is purely organization and placement, such as one would see on a website. The gestural mode, as it infers, is about body language and expressions. Linguistic is the use of delivery and choice of words while being coherent.
In application to my auto-ethnographic project, the website that I’ll create will require writing and designing using as many modes of communication as a multimodal project would have. Depending on my targeted audience I will have to manipulate my way of expression to entice viewers while getting the main idea across. For my multimodal “text”, the webpage must be visually engaging, special pleasing without being overcrowded by information, and linguistically direct to the point to maintain the interest of the audience.
In the book Writing & Editing, chapter 1 focused mainly on how and why to write well and chapter 2 on the change from writing on a document to writing on a digital interface. Important terms that were mentioned are the following: the medium, organization (division and proximity), creativity and linearity, active voice, consistency, readability, credibility, bias, and transparency. When reading the chapters, there were certain concepts that I thought were obvious but was interesting how an aspect so simple has a great effect such as the dimension of space and using different organization skills to entice the audience. I also found quite intriguing how the style of writing changes when changing to a different format of display from essay to webpage.
For my project, I want to attract the audience using subtle aspects of space and placement to engage the reader with a peripheral vision effect using what I learned of organization. I also want to be able to transform my writing to be packets of information easy to follow along without elaborating towards a lack of interest for being verbose. Although the goal is to be interesting, I want to achieve a certain credibility with the bias I inherently carry when writing about a topic I care deeply of.